Granada map

Granada is not starting from scratch in its digital transformation. Its digital economy represents over 7% of the GDP of the province of Granada (higher than the national average of 5.6%), and is particularly prominent in the ICT, biotechnology and health industries.

It also stands out because it is one of the few places in Spain where the private sector is more digitally advanced than the public sector, having made determined and decisive progress towards achieving its ambition for digitalisation. However, local, provincial and regional administrations have joined together to reduce the differential in digitalisation that it suffers in the local public sector with the implementation in 2017 of the project Granada Human SmartCity.

It is a “digital reinvention” that could have an important impact on the GDP of Granada. For Granada to realise its ambition of becoming an internationally recognised city in the fields of ICT, Health and Biotechnology it has to bring the public sector to digital parity with its burgeoning private sector.

Granada digital transformation strategy

The mission and vision statements should be the result of a stepwise process starting from a wide analysis of digital dimensions contained in a SWOT exercise. The vision statement focuses on tomorrow and what an organisation wants to ultimately become. The mission statement focuses on today and what an organisation does to achieve it.

In this respect, one of the initial steps of the DCC process is to clearly define which is the mission and vision statements for the city of Granada. The DCC team designed and carried out a number of visits, workshops, desk research and ensured a close collaboration with local stakeholders in order to define the mission statement for the digital transformation of Granada together with the vision and ambition statements.